Mary Datcher is a journalist,marketing and brand specialist in the areas of field, conceptual and entertainment marketing.For the past 28 years, Ms. Datcher has enjoyed a creative and passionate career in the music and entertainment industry. During her career she has held positions at WGCI FM(Chicago), BMG Distribution,UNI Distribution (Universal Music), Def Jam Music Group,and George's Music Room, in 1992 she formed On the Street Promotions and Marketing. OTSP specializes in executing field and event marketing programs with its primary focus on the music industry.
Within 28 years of the company’s duration, Ms. Datcher has worked with over 350+ companies, consulting and developing marketing campaigns, producing national and local events, branding lifestyle concepts and music artist development.In 2000, On the Street Promotions & Marketing created and executed the Chicago DJ Summit conference that targeted over 500 DJs throughout the Midwest. In 2004 she co-founded the world renowned Core DJ Retreat, going on to form the Global Mixx DJ Retreat and now known as the Global Mixx Music & Film Forumsince 2005. GlobalMixx Music & Film Forum was created to bring music business education and seminars to aspiring professionals and students seeking a career in the entertainment, arts and film business.
Over the years, the company has produced several music driven events that have included celebrated industry leaders such as Kanye West, Jaheim, Kindred the Family Soul, Bilal, Eve, Chingy, Faith Evans, DJ Tony Touch, KRS-One, Grammy-Award winning artists, Luther Vandross, Common, Naughty By Nature, NBA star Antoine Walker and the list goes on.
Mary Datcher has guided her company on projects that have included political clients--
Commissioner Jerry 'Iceman Butler, Congressman Bobby L. Rush, and Alderman
Walter Burnett, Jr. and State of Black Chicago Congress. Corporate clients have
included--Jeep, American Family Insurance, Gentle Hair Treatment, Tanqeray, Baileys,
Nike, KBA Marketing/Draft Worldwide, Salem (RJ Reynolds), Seagram Americas, K
Cider, Target, Cingular Wireless, UBO, Warner Bros. Records, RCA Records, Sony
Music Group, Motown Records, Def Jam Music Group, Effen Vodka, Frontline
Marketing, Geffen Records, New Music Seminar, Hidden Beach Recordings,
Dream Works and Martell Cognac.
As the former Managing Editor for the Chicago Defender, her features have included
reports on the 2016 presidential races, City Hall, hard-hitting investigation stories,
business profiles, community stories, special events and entertainment interviews that
have engaged interests and feedback from readers across the country.